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6.0's Company

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6.0's Company

Nike 6.0 announces its latest celebrity collab.

Nike 6.0 — the youthcentric casual shoe brand known for inventive collaborations with celebrities from sports, music, and entertainment — has just unveiled its newest footwear project with Hollywood diva Joyce Dewitt in the designer's seat.

Buzz Aldrin: the third most famous moonwalker of all time.
The announcement comes directly on the heels of the release of 6.0's Rocket Hero Mavrk. That shoe featured distinctive spaceman styling in honor of Buzz Aldrin, the world's third most famous moonwalker.

Nike's collaboration with Aldrin initially turned heads earlier this month when the Rocket Hero Mavrk appeared at clothing retailer Pacific Sunwear alongside posters emblazoned with the slogan "Buy This Shoe, Or Buzz Will Punch You Out!"

Dewitt's upcoming shoe, tentatively named the 6.0's Company in honor of the celebrated sitcom series that starred her, is expected to turn heads as well for being the most technically advanced shoe in the 6.0 brand's product line. By utilizing Nike's revolutionary Body Statistics Monitoring (BSM) technology, the new 6.0's Company shoe will give the wearer real time vital information including Heart Rate, Blood Pressure, Level of Hydration, Breath Rate, and Blood Alcohol Concentration.

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